Brand Impressions
Brand Impressions show which content areas drive the most impressions across web, email and app, so that you can manage and strengthen your employer brand.
Brand Impressions Overview
On the Overview Page, you'll see Total Brand Impressions populate in a line graph. Measuring and tracking these impressions over time can provide insight into where you should focus your time and take action to drive stronger brand awareness and consideration.
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Glassdoor and Indeed Brand impressions are defined in slightly different ways.
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On Glassdoor, they are counted as the number of time your brand was viewed on Glassdoor. This can be any content that represents or mentions your company's name, including your logo, salaries, photos, company updates, polls, jobs, branded content, company comparison, emails, and more.
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On Indeed, Brand Impressions are the total views to your Company Profile Page and to the Jobs Page on your profile.
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Below your Total Brand Impressions, you'll see Glassdoor's Content Category Performance report. Here you can view impressions over time or by country for the five content categories we group your total impressions into:
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Employee Reviews
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Employer Profile
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Interview Reviews
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Jobs
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Salaries
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Export to CSV available.
Filter Brand Impressions over time and by country location.
Competitor Comparison
Scroll down the page to compare your Brand Impressions data from Glassdoor and Indeed against up to three competitors at once and see how you stack up.
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Scroll further to see the Glassdoor and Indeed Competitor Breakdown trending lines over time.
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Export availability: Export as CSV.
Filter Brand Impressions over time and country location.
Filter Brand Impressions over time and country location, and select a Content Category for Glassdoor impressions if you wish to see a more granular view.